Size of the direct selling community in the United States from 2018 to 2022

In 2021, the direct selling community in the United States peaked at over 50 million people. In 2022, however, there were less than 48 million Americans involved in direct selling. Specifically, the American direct selling community consisted of nearly seven million sellers and roughly 41 million buyers and customers.

Number of people involved in direct selling in the United States from 2018 to 2022 (in millions)

CharacteristicNumber of people in millions
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This total figure includes direct sellers as well as customers.

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Direct selling market Cosmetics industry in the U.S. Cosmetics market in China Avon Products Inc. Subscriptions and direct selling in the U.S.

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